12 Dec 2023
Windy City Wire
Windy City Wire, part of the Controls Sector, has cultivated a very high-performance culture with strong sales expertise.
Every colleague is clear on their objectives and job role, ensuring clarity and simplicity in a rapidly growing business.
Windy City Wire uses technology to improve efficiency. All of its performance metrics are available in real time, allowing it to set the right pace and course-correct as needed.
Delivering growth for the long term.
“Scaling means we are building bigger, better businesses whilst also preserving our decentralised culture. Scaling is a journey. It is carefully planned as part of our strategy, and it guarantees our delivery for the long term.”
The business is currently investing in digital marketing and strengthening its online presence. This enables it to tell its story and strengthen its brand reputation.
All of this is supported by an innovative and highly automated facility, where customers often visit to learn more about Windy City Wire’s products.
12,000 Windy City Wire customer base | 19 Distribution sites across the US |
Windy City Wire also benefits from control over its own supply chain and a very well diversified customer base, with over 12,000 regular customers.
The business has a strong "hub & spoke" operating model with a central facility in Illinois, supported by 19 distribution sites across the US.
Even as it scales, Windy City Wire’s service remains unwaveringly brilliant.
